Website E-commerce Integration and Media Press Kit

he u

The Story

The client – a best selling author and speaker – came to the marketing agency with a need to improve her online presence, increase speaking engagements and sell her books (print and digital) online. She understood the importance of online marketing and was open to many suggestions – a joy to work with.

The Work 

I worked directly with her throughout the entire website re-design. The new website included elements of Inbound Marketing with CTA’s (Call to Actions) related to booking speaking engagements, downloading ebooks, and purchasing her books, and other items online. We focused on self-promotion to highlight her best selling book and professional accolades. I also suggested creating a press kit for potential contacts to increase speaking engagements.

The Results 

The client was thrilled with her new website, social media presence, and media press kit. It gave her the confidence to reach out for more opportunities. Her bookings have increased and online sales continue to grow steadily.

Services Provided 

Branding
Color Palette
Font Selection
Logo Concept
Facebook Cover Design
Photo Shoot (Included: personal shoot, print materials, and jewlery)

Web Design & Development Services
Initial Website Audit (Evaluation of existing brand presence)
Fully customized website redesign
Responsive
Inbound Marketing
Contact Form
Ecommerce Functionality (Integrated with Shopify)

Social Media
Social Design + Integration (Facebook, Twitter)
Favicon created

Content
Media Press Kit Creation
Business Card Design
Ebooks (Unit Studies)

Other Services
1 on 1 Website Training Sessions
Weekly Consulting to discuss brand, site, and overall strategy.

View website here 


 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s